summary
Favorite Brands email is triggered a day before that event is launching, when a customer has "loved" a brand. Reminder that a favorite brand will be coming soon.
visual concept
Patterned brand elements are used to highlight the featured brand. Surfaced the “heart” activation icon. Neutral blue color lets the event imagery shine . Secondary events stagger and flow down the page creating continued visual interest.
result
Conversion rate increase 3%.
summary
An Abandon Browse email is sent when a customer has clicked thru to a Product Details page and not added the item to the cart. Frequently sent email. Content format needed to maintain freshness and appeal.
visual concept
A bold, colorful message greets the customer, pointing to the item last browsed. The items are presented in a Pinterest format, dynamically serving other similar items. Product arrangement and alternating sizes helped to highlight main item while providing complimentary interest.
result
Open rate, click rate, conversion and $/mail are significantly up. 2.5 week test resulted in increased demand 400k.
summary
This transactional Shipping Confirmation email sends once an order has shipped. Due to long shipping times, this is an important communication to bridge the order confirmation and packing checkpoints.
visual concept
Created 4 different headers to vary look and feel of this email. Combined existing overhead event photography with brand elements to create a versatile evergreen direction. Added category links bar to top. Consolidated tracking links. Improved customer service contact information.