summary
This trigger series must encourage first purchase and setup expectations about daily deals and shipping time. Educate about brand values and benefits and explain how zulily works.
concept
The primary purpose is to engage the user to purchase. We present live content to shop and insert a constant, familiar voice of authority, in the form of Lori Twomey, Chief Merchant. Each email is an opportunity to welcome new users and set them up for a positive experience.