Holiday Style Guide
Selected style guide pages used across executing teams during the Holiday campaign season.
Theming boards and brainstorming wall created for executive level presentation and approval.
Combined two ideas; "Home for the Holidays" and "Destination Travel" themes to progress across three key seasonal points: Pre-holiday (toy list), Holiday (Gift Guides), and Last-minute shopping (shipping urgency)
Pitch boards captured key inspiration words, warm/cold palette, folk art style illustration, photo props, wardrobe and lighting point of view.
Shot-by-shot on set concept alignment pages, including composition crops, color palette and styling notes
Full frame set images before pst production retouching
Custom printed wrapping paper based on style guide patterns for gift box props