Creative theming across the Teen Shop and social media for the Back to School campaign
Theming across channels, placements using different creative approaches
Lifestyle photography zoom out
Product animation
Demonstrate more directly, the functional benefits of the Teen program to parents, such as "Set spending limits for your teen", "Separate, yet connected login for your teen", and "Approve teen purchases with a text"
Longer form commercial stories playfully showcasing the benefits of the program for families. Social media ads driving to the /forteens landing page, a hybrid teen/parent portal page, to initiate program signup