Teen program launch video for PR promotion
Parent marketing on the homepage and onsite placements focused on freedom, discovery and trust value pillars
Parent photography viewed the parent and teen interaction through the lens of establishing security and trust.
Teen visual guidelines is a compilation of the program POV of our voice, color palette, typography, graphic elements and photography.
Teen photo shoots created authentic teen moments, and helped describe the parent relationship.
Teen sign up, benefits landing page
Teen Shop landing page served a dual purpose as an acquisition sign up page and for shopping engagement
Get What Gets You series of "Starter Pack" stop motion videos on social media
Cartoon shorts on Snapchat
Get What Gets You campaign "Backwards Unboxing" series for social media
